Greenville Health System (GHS) and Palmetto Health are becoming Prisma Health. Your health care is still local. Your doctor won’t change. Your hospital won’t change. Only our company names and logos will change to reflect our unified organization, and to make it easier for you to connect with us.
Our patients have told us they need high-quality, accessible health care and they’re concerned about rising health care costs. To meet their needs, GHS and Palmetto Health have come together to create a new, not-for-profit, multiregional health organization that’s designed to improve the health and well-being of the communities we serve.
We are building one organization with affiliates in two regions, in the Midlands and Upstate of South Carolina. Our parent company, now known as Prisma Health, supports both affiliates with overall direction and leadership as we continue to align. We will soon share one brand across the entire organization to better reflect this.
The rebranded Palmetto Health-USC Medical Group will continue to operate as a joint venture between the Midlands affiliate and the USC School of Medicine, and will transition to its new name, Prisma Health-USC Medical Group, in late 2019.
Greenville Health System (GHS) and Palmetto Health are becoming Prisma Health. We are one organization with affiliates in two regions, the Midlands and the Upstate. We no longer will use the interim name SC Health Company. Both affiliates will begin using the Prisma Health name and logo in early 2019. We will retire the legacy names and brands for GHS, Palmetto Health and our aligned entities as we move to one name and brand.
Palmetto Health-USC Medical Group will become Prisma Health-USC Medical Group, and will begin transitioning to its new name in late 2019 when it has fully implemented its new patient registration, appointment scheduling and billing system.
The interim parent company name, SC Health Company, will change immediately.
The new company brand and name will begin replacing the GHS and Palmetto Health brands and names in early 2019. However, campus and hospital names you’re familiar with will retain their core brand identities. Legacy hospital identities like Baptist, Greenville Memorial, Laurens, Richland and Tuomey will be included in the new names. Specific hospital names with the new brand will be introduced in early 2019.
There will be a phased approach to the rollout. We will begin branding all SC Health Company parent company materials as Prisma Health immediately. In early 2019 we will retire our legacy brands and will begin using the Prisma Health name and logo for GHS, Palmetto Health and our aligned entities. This is when you will begin seeing the new name and logo in things from email signatures and voicemail to advertising, websites, social media sites, badges and more.
The Prisma Health Board of Directors named a Task Force who worked with marketing and communications leaders from GHS and Palmetto Health in the development process. This team engaged an internationally recognized branding agency to create our new name and logo. Together over the course of nine months, the team gathered input to guide the name and logo development from more than 200 people – team members, physicians and community members in the Midlands and Upstate – through focus groups discussions. We also consulted our legal counsel to ensure we landed on a name we could fully own. We ultimately chose the name Prisma Health because the team, and those they consulted through the process, saw great potential for how that name and the logo could represent our organization today and as we move into the future.
Our new name is a made-up word, which is intentional. Most real words have been trademarked, often by an organization related to health care. We chose a name that is unique, one that stands out. Like Google® and Starbucks®, we have the opportunity to take a new name and give it meaning – make it our own.
Prisma Health reflects the multifaceted, dynamic organization we are today, and lights the way for all we are becoming. Our new name includes a visual identity that unites us. Bold and fresh, the logo design includes sharp angles and bright, vibrant colors that distinguish us from traditional health care providers in our region and beyond. The design of the letters is intentional and engaging, evoking the facets of a prism, and illustrating how we are looking at health care in a completely new way.
We are one health organization and one team: Prisma Health. As colleagues and members of the community, we are our brand. Each of us is responsible for bringing to life our new Purpose Statement – Inspire Health. Serve with compassion. Be the difference. – through every action and every interaction at work. Palmetto Health-USC Medical Group, which will transition to Prisma Health-USC Medical Group in late 2019, also will adopt the new Purpose Statement.
Since we announced the creation of SC Health Company (interim name) last November, we’ve realized the sooner we can integrate under one brand, the faster we can realize our goals and accomplish what neither affiliate can do alone.
After speaking with team members, physicians, patients and community members from both affiliates and the Medical Group, it became clear that now is the time to begin building equity in one brand and one purpose.
We’re confident that together we will continue to make great strides to improve the patient experience, clinical quality and access to care, while addressing rising health care costs. By unifying under one brand, we want to make it easier for our patients and their families to understand who we are and what we do when they need our services. The sacred relationships between patients and their physicians/advanced practice providers will not change.
Our commitment to transforming health care through education and research will not change. From educational and clinical research initiatives to collaborating with our academic partners, the organization remains strongly committed to academics. We will continue to focus on educating the next generation of physicians, nurses, dentists and other medical professionals and investing in clinical research to improve the lives of those we serve.
The rebranding will take place over the next year or more. We’re putting together a detailed plan to manage the conversion of the various elements in a phased, cost-effective manner. At the affiliate level, printed materials will be transitioned to Prisma Health in early 2019, replacing existing materials and such as they are depleted. Digital conversion costs are negligible. We’re working now with our signage vendor on the plan and estimates, and will re-use as many of our existing signage structures as possible. Signage replacements are scheduled to begin in early 2019.
We are one organization with affiliates in two regions. Our parent company (now known as Prisma Health), supports both affiliates with overall direction and leadership as we continue to align. Soon, we will share one brand to better reflect this. The rebranded Palmetto Health-USC Medical Group will continue to operate as a joint venture between the Midlands affiliate and the University of South Carolina School of Medicine.
Our parent company has its own board and leadership team who are responsible for overall strategy and support of both affiliates. In addition, both affiliates have their own boards and leadership who are responsible for making many important decisions at the local level, including those affecting patient care, operations, accreditation and hiring.
Palmetto Health-USC Medical Group, which will become Prisma Health-USC Medical Group in late 2019, will retain its management committee comprised of Medical Group, Palmetto Health and University of South Carolina leadership.
We plan to rebrand the GHS and Palmetto Health websites in 2019. Eventually, our plan is to create one new website that supports the parent company and both affiliates, including the Palmetto Health-USC Medical Group.
Your health care is still local. Your doctor won’t change. Your hospital won’t change. Only our company’s names and logos will change to reflect our unified organization, and to make it easier for you to connect with us. The sacred relationships between patients and their physicians/advanced practice providers will not change.
We remain committed to improving the health of our communities and the lives of those we serve. In joining together, we are not simply building a new health company—we are building a more innovative organization that will transform the way care is delivered in the state of South Carolina.
Our dedication to providing a supportive and inspiring work environment for our colleagues—including physicians, nurses and caregivers, and all team members—will not change. Our people will help bring our Purpose Statement to life every day: Inspire Health. Serve with compassion. Be the difference.
Prisma Health is led by our Co-Chief Executive Officers, Chuck Beaman and Mike Riordan, who have been in their roles since November 2017. They will remain as leaders during this important transition, defining what it means to be a unified and transformational health organization.
More information about our Board of Directors and senior leadership team is available below.
We’ve answered frequently asked questions about the new brand. We invite you to submit additional questions or comments.
A governance board of directors for Prisma Health has been seated and is comprised of South Carolina business, community and medical leaders. The board is working closely with Prisma Health leadership to operationalize the new health company. Our goal is to deliver improved clinical quality, expanded access to health and wellness services and enhanced patient and caregiver experiences, while addressing health care affordability.
Prisma Health Co-CEO
B.A., Political Science, University of South Carolina; Master's in Hospital and Health Administration, University of Alabama at Birmingham; Honorary Doctor of Public Administration, University of South Carolina School of Medicine.
Beaman served as founding President of Palmetto Health at its inception in 1998, and was appointed chief executive by the board of directors in January 2007. He began his career in health care with the Baptist Healthcare System of South Carolina, Inc., (formerly South Carolina Baptist Hospitals, Inc.) in 1973. Before the creation of Palmetto Health, Beaman served as president and CEO of Baptist Healthcare System of South Carolina, Inc., from 1987 to 1998. He has served as a member and chair of the South Carolina Hospital Association board of trustees, the southeast regional health care representative to the American Hospital Association Regional Policy board, and past president of the National Baptist Healthcare Association. He currently serves as a member of the Palmetto Health Quality Collaborative board of managers, the Palmetto Health board of directors, the Palmetto Health Foundation board of directors, the Tuomey Foundation board of directors, and the Initiant board of managers.
In his role as a community leader, Beaman serves as a member of the Columbia Community Advisory board for HomeWorks of America, Inc., the South State Bank Advisory board, and the Midlands Business Leaders board. He has served as a member of the City Center Partnership board, the Benedict College board of trustees, the SC Chamber of Commerce board, chair of the Midlands Technical College Foundation board, chair of the Greater Columbia Chamber of Commerce board, the Midlands Housing Alliance, the Transitions board, the Psaras Foundation board, and advisor to the Fisherman Fund board.
NAACP Presidential Citation for Health Advocacy, Columbia Chamber of Commerce’s Ambassador of the Year, Boy Scouts of America’s Whitney M. Young, Jr. Service Award, inducted into the Richland School District One Hall of Fame, recognized by Greater Columbia Business Monthly as one of the “50 Most Influential”, a Fire Starter inductee into the Studer Hall of Fame, and inaugural recipient of the Senator Isadore E. Lourie Award for Excellence in Service to Seniors.
Prisma Health Co-CEO
Bachelor’s degree in liberal arts/English and a master’s degree in education/psychology from Columbia University in New York, as well as a master’s degree in health systems from the Georgia Institute of Technology.
Riordan joined Greenville Health System in 2006. Prior to joining GHS, he served as president and CEO of the University of Chicago Hospitals and Health System and as senior associate hospital administrator for Emory University Hospital and Crawford Long Hospital in Atlanta, Georgia. He also served three years in the United States Marine Corps as a lieutenant.
Riordan currently serves on the governing boards of the Association of American Medical Colleges Council of Teaching Hospitals and Health Systems. He is also Chairman of the Furman University Board of Trustees.
SVP, Human Resources
Chief Governance Officer
VP, Community Health Services
VP, Audit Services
Chief of Staff
VP, Corporate Controller
Chief Strategy Officer
SVP, Marketing and Communications
VP, Compliance Services
Chief Financial Officer
SVP, Chief Information Executive
Chief Administrative Officer
President, Midlands Affiliate
Chief Clinical Officer
SVP, Chief Nursing Executive
President, Upstate Affiliate
VP, Chief Health Information Executive
Mid-South Area Executive Vice President, First Citizens Bank
University of South Carolina, B.A., political science; graduate of South Carolina Bankers School
Member, Palmetto Health board of directors; Baptist Healthcare System board of trustees member; chair, Claflin University board of trustees; SCANA board member; BHS Finance Committee chair; Pitts Fund Committee member; treasurer, SC Bankers Association; former board member, Governor's School for the Arts Foundation; USC Educational Foundation board member; former Palmetto Health Foundation board member; former Education Oversight Committee member; former Governor's appointee to South Carolina Ports Authority; named Outstanding Young Banker of the Year; named Board Member of the Year by Columbia Urban League; member, Francis Burns United Methodist Church (Columbia, South Carolina).
President and Owner of the Greenville Drive Baseball Team; South Atlantic League affiliate of the Boston Red Sox and CEO of Keelers Ridge Associates
B.A. in accounting from Michigan State University; CPA
Prior to Brown’s involvement in professional sports, Brown spent 23 years as a key executive in the globalization of the advertising industry, most recently as President and Chief Operating Officer of the Bcom3 Group, an advertising and communications services holding company. Over the course of his advertising career, Brown was a principal executive in the advertising industry’s three most defining mergers, including the 2000 merger of Leo Burnett and The MacManus Group to form Bcom3 and the 2002 merger of Bcom3 and the Publicis Groupe.
Mr. Brown is a member of the Greenville Chamber of Commerce and Upstate Warrior Solution Boards of Directors and serves as Co-Chair of ACCELERATE! Greenville; the Chamber’s economic development Initiative. Brown is an active alumnus of Michigan State University where he is a member of the Athletic Director’s Council and Red Cedar Ventures, the University’s venture capital fund. He is a founding Board member of MiLB Enterprises, which oversees brand marketing for Minor League Baseball, and is senior vice chairman of the Hydrocephalus Association where he along with his wife, Vicki, is a founder of their annual Vision Dinner campaign—a campaign in support of hydrocephalus research.
Health Science faculty member at Furman University and an experienced researcher and evaluator.
Doctor of Science, Harvard T.H. Chan School of Public Health; Master in Public Administration, Harvard Kennedy School of Government; Master of Public Health, Emory University; Bachelor of Arts in communication with a focus in urban leadership, Oglethorpe University.
Dr. Shaniece Criss is a research partner with the Institute for the Advancement of Community Health, a Fellow of the Riley Institute’s Diversity Leaders Initiative, and a Shi Center for Sustainability Faculty Affiliate at Furman University. In the community, she is an elected official on the Travelers Rest City Council. Dr. Criss also serves or has served on the following boards: SC YMCA Youth in Government & Teen Achievers Board, Greenville County Council's Human Relations Commission, and Travelers Rest City Council's Municipal Election Commission. As a public health practitioner, Dr. Criss served as producer and host for a national television show for the Ministry of Health in Guyana, South America, during her Peace Corps service. She also held positions at ICF International, Centers for Disease Control (CDC) and Cable News Network (CNN).
Radiation oncologist, Tuomey Cancer Treatment Center
BA, Chemistry, College of Charleston; MD, Medical University of South Carolina; internship in medicine, Medical University of South Carolina; residency in radiation oncology, Virginia Commonwealth University-Medical College of Virginia
Member, Palmetto Health board of directors; member, The Tuomey Foundation board of directors; member and past president, Sumter-Clarendon-Lee Medical Society; member, South Carolina Oncology Society; member, American Society for Therapeutic Radiology and Oncology; member, American College of Radiology; member, Hibernian Society of Charleston; board of trustees member, Wilson Hall School; former board member, Sumter YMCA; confirmation director/instructor, Catholic Community of Sumter.
B.S., Accounting, University of South Carolina Darla Moore School of Business; Corporate Financial Management Executive Program, Harvard University; UNUM/Wharton Disability Institute, University of Pennsylvania
Treasurer, Palmetto Health board of directors; board of trustees, Executive Committee and immediate past president, University of South Carolina Business Partnership Foundation. Previous service includes board of trustees, Executive Committee and chair, Columbia College; board of directors and Audit Committee chair, UCI Medical Affiliates Inc.; board of directors, Executive Committee and Finance Committee chair, United Way of the Midlands; board of directors, Trustus Theatre; board of directors and Finance Committee member, Governor's School for Science and Mathematics Foundation; board of directors, Executive Committee, and treasurer, The Cooperative Ministry; board of directors, Executive Committee, and president, Columbia City Ballet; board of directors, South Carolina Chamber of Commerce; board of directors and Finance Committee chair, Greater Columbia Chamber of Commerce; TWIN Diamond Academy Award, Palmetto Center for Women; Distinguished Young Alumni, Darla Moore School of Business; Financial Executive of the Year, Columbia Chapter of IMA; Outstanding CPA in Business and Industry, South Carolina Association of CPAs.
CEO/Senior Financial Advisor, Elam Financial Group
Master of Science, Financial Services, American College, Bryn Mawr, PA; Bachelor of Science, Business Administration and Marketing, University of South Carolina, Columbia, S.C.
Calvin is a small business owner/senior financial advisor. Prior to that, he was a commercial and retail lender with Bank of America. Calvin is a retired Brigadier General and Assistant Adjutant General of the United State Air Force, where he served 33 ½ years. He currently serves on the boards of Claflin University, the United Way of the Midlands, Central Carolina Community Foundation and Brooklyn Baptist Church. His past board service includes Palmetto Health, Central Midlands Council of Governments and others. Calvin brings extensive knowledge of healthcare and healthcare boards and continues to have a passion to serve his community.
Retired attorney with Haynsworth Sinkler Boyd, P.A., from 1978 to 1990, where her primary field of practice was health care.
B.A. from Vanderbilt University and a Juris Doctor degree from the University of South Carolina.
Ellison has held numerous leadership roles on the boards of leading area corporations, organizations and institutes of learning, including serving as chair of the Greenville Health System Board of Trustees and the Greenville Health Corporation Board of Directors. She has also served on the Baptist Easley Hospital Board of Directors, as a trustee on the Joe C. Davis Foundation, and as an elder of Fourth Presbyterian Church. She is also co-founder of Greenville Women Giving, a special initiative of the Community Foundation of Greenville.
Executive Vice President, President South State Wealth
Bachelor of Arts, Economics, University of Virginia; Master of Business Administration, University of South Carolina
Member, Palmetto Health board of directors; vice chair, Richland Memorial Hospital board of trustees; former member, Palmetto Health Richland Cancer Center board; member, Trinity Housing Corporation; past president and member, Palmetto Baseball League; past chairman and member, Leadership Columbia.
Distinguished Professor Emeritus and Provost Emeritus, University of South Carolina; Retired Executive Director, USC Foundations
B.S., University of North Carolina at Chapel Hill, 1964; Ph.D., Indiana University, 1968; Postdoctoral fellowship, University of Bristol, England
Vice chair, Palmetto Health board of directors; Alexander von Humbolt Fellow, Stuttgart, West Germany, 1975-1976; Amoco Foundation Outstanding Teaching Award, University of South Carolina, 1984; Michael J. Mungo Award for Excellence in Undergraduate Teaching, University of South Carolina, 1993; Russell Research Award for Science, Mathematics, and Engineering, University of South Carolina, 1994; former board member, Governor's School for Science and Math; USC Educational Foundation; USC Development Foundation; USC Business Partnership Foundation; USC Research Foundation; Junior Achievement; USC Alumni Council board of governors. Former board member, EPSCoR National Coalition (chair, 1998-2000) and EPSCoR National Foundation (chair, 2005). Recipient of Honorary Doctorate Degree in Science from USC in 2014; recipient of the first EPSCoR/IDeA Danek Award, 2016. Former chair and treasurer, Palmetto Health board of directors; former chair, Audit, Compliance and Finance Committee, Palmetto Health board of directors; chair, Richland Memorial Hospital board of trustees.
President of United Community Bank for Greenville County. Prior to this role, she served as a Senior Vice President and Wealth Market Leader for TD Bank.
B.S. in accounting from the University of South Carolina.
Service: Seaver has served on numerous boards or held leadership positions with groups such as Greenville Health System’s Women’s Advisory Council, Greenville Community Foundation, Greenville Women Giving, Artisphere, South Carolina Children’s Theatre, and Children’s Museum of the Upstate.
Pastor of Reedy Fork Baptist Church of Simpsonville.
Alumnus of South Carolina State University and the Interdenominational Theological Center Morehouse School of Religion in Georgia. Simmons has also completed studies at the Billy Graham School of Evangelism in Illinois and the Institute of Church Administration and Management of Georgia. He also received an honorary doctorate degree from the N.J. Brockman School of Religion in 2006 and studied at the Howard University School of Business – Executive Leadership Ministers Program Washington, DC.
Simmons serves as regional vice president of the Baptist E&M Convention of S.C. Region 4, chair of the Reedy Fork Center for Community Development and member of the Meharry/Vanderbilt HIV/AIDS Taskforce. He is also a member of the Greenville Health System Minority Advisory Committee and a former member of the Greenville Health System Board of Trustees.
Vice President, M-D MetalSource
BA, Business Administration, University of North Carolina at Charlotte; graduate of Leadership Columbia and Leadership South Carolina
Chair, Palmetto Health Tuomey board of directors; member, Richland Memorial Hospital board of trustees; board Chair and Executive Committee member, Midlands Education and Business Alliance. Previous service includes Palmetto Health board of directors (past chair and vice chair); former member, Initiant board of managers; the Greater Columbia Chamber of Commerce and its Executive Committee (including roles as chair of the Education Committee, chair of Membership Services, Leadership Columbia Alumni Association, the Industry Council of Executives and the Manufacturer's Council); the Midlands Technical College Foundation board (past chair and member of the Executive and Governance Committees); United Way of the Midlands, Community Impact Committee; Prevent Child Abuse South Carolina/Voices for South Carolina's Children (past chair of Prevent Child Abuse South Carolina, Executive Committee, and Merger Committee); member and past president, Rotary Club of the Vista Night; volunteer leadership roles for the American Heart Association - Midlands Affiliate, the Cultural Council of Richland-Lexington, McKissick Museum Advisory Council and the Columbia Design League. Recipient of the 2015 South Carolina Hospital Association's Distinguished Hospital Trustee award.
Richard (Dick) Wilkerson retired as Chairman and President of Michelin North America in December 2011 after nearly 32 years with the Company. Prior to this role, he held several senior positions with Michelin including Chief Operating Officer for the company’s North American Specialty Tire Product Lines and Executive Vice President of Human Resources. During his career, Mr. Wilkerson worked in Michelin operations in France, Scotland and North America.
Mr. Wilkerson holds a civil engineering degree from Duke University, as well as an honorary Doctor of Humane Letters degree from the College of Charleston, and an Honorary Doctor of Business Administration degree from Norwich University.
Mr. Wilkerson is past chairman of the Executive Committee of the South Carolina Chamber of Commerce. He is also a past member of the Board of Directors of the Yellowstone Park Foundation. Previously, he served on the Clemson University President’s Advisory Board and the University of South Carolina National Advisory Council. He was named the 2010 Clemson Business Person of the Year. In 2011, the South Carolina School Board Association named him a Champion for Public Education. He is active in the Greenville, S.C. community. He is past chairman of the boards of the United Way of Greenville County, the Greenville Area Development Corporation, and the Community Foundation of Greenville and is a current member of the Boards of Directors of the South Carolina Institute of Medicine and Public Health, the Institute for Child Success, the Greenville Health System, and the Patriots Point Authority. He also chairs the Habitat for Humanity CEO build each year in Greenville.
Former Group President of Industrial & Infrastructure business segment at Fluor Corporation. Prior to this role, he served as president and CEO of Savannah River Nuclear Solutions, LLC.
B.S. in civil engineering from Loyola Marymount University. He also completed the Tuck Executive Program at Dartmouth’s Tuck School of Business Management and, Executive Education Program at Thunderbird School of Global Management.
Wilson serves on the Ingredion Incorporated Board of Directors (NYSE: INGR), a global, ingredients solution company that produces sweeteners’, starches, nutrition ingredients and biomaterials used in the foods and beverage, paper and pharmaceuticals industries. He is also a member of the Board of Directors of AK Steel Holding Corporation (NYSE: AKS), a leading producer of flat-rolled carbon and carbon and stainless tubular products, primarily for automotive, infrastructure and manufacturing, construction and electrical power generation and distribution markets. He is also a former executive director of the Urban League of the Upstate.
Wilson was named as one of the National Safety Council’s 2014 CEOs Who “Get it” for world-class safety leadership.